News today that Diageo PLC, the eedjits who own Guinness, have decided that the best way to boost recently flagging sales of the black stuff is to...fool with the formula. Who comes up with these 'innovations', anyway?
Bloomberg has the story - apparently there are plans to release all these special limited-edition flavours, etc. I can't imagine it will go down very well. As it is, there are a million pints of Guinness sold per day in Ireland - a staggering figure, in a country with a population of just four million.
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